A rental company that would rather lose a booking than sell you the wrong car

We started in 2014 with four cars in a lock-up in Maarif, renting mostly to friends of friends flying into Casablanca. We now run a fleet of just over eighty vehicles from three offices, and the thing that has not changed is that almost all of our business still arrives by word of mouth.

What we are trying to be

There are two kinds of car rental company in Morocco. The first quotes a very low daily rate and makes its money at the desk: an insurance product you did not ask for, a fuel policy designed to confuse, a deposit that takes six weeks to come back. The second quotes a realistic price and then simply does what it said.

We are trying very hard to be the second kind. It means we are not the cheapest search result, and we are at peace with that.

Why WhatsApp

Because it is how people in Morocco actually communicate, and because a conversation solves problems that a booking form cannot. When you tell us you are driving to Merzouga, we can tell you that the car you have chosen is the wrong one — and that is a conversation that saves your holiday and costs us a booking. A form would just have taken your money.

The fleet

Every car is bought new or nearly new and leaves the fleet before it reaches 120,000 km. They are serviced at manufacturer intervals at main dealers, and each one is cleaned and checked between every single rental. When a car is in for work, it is off the website — we would rather show you fewer cars than show you one we cannot deliver.

The people

Our staff are employed, not subcontracted, and the person who hands you the keys in Marrakesh has usually been doing it for years. Our drivers hold professional licences and know the mountain roads in a way no visitor can after one week.

Where we are

Casablanca (Maarif, plus the Mohammed V airport desk), Fes (Route d Immouzer), and Marrakesh (Gueliz, plus the Menara airport desk). Cars move between all three, so a one-way rental is usually straightforward.